Hopfly is a small but popular craft brewery in Rocky Mount, NC. Hopfly is quickly gaining popularity due to to its experimental brewing style and modern appearance. The goal was to maintain the craft brewery feel but also position the packaging for distribution. The designs are based off of a crowd favorite Hopfly brews. The labels for a 12 oz. can and accompanying 12 count packaging were designed to combine Hopflys past cans and the modern approach mentioned in the brief. The design on the box has a more modern appearance per the design brief. The design of the can is split in half, the top half speaking to the modern appearance and on the bottom half a recreation of the first cans line.